How To Use Custom Lanyards As Marketing Tools

Custom lanyards have many uses. They are used to hold company and school identification cards. You can use them as wedding favors, fundraising tokens, and sporting event giveaways, but they also serve as great marketing tools.

For the many years that we have been manufacturing custom lanyards, we have helped a number of companies promote their products and services through these practical and affordable lanyards. If you’re trying to find a creative way to promote your products and services, it would be a great idea to try our customized lanyards and ID holders. Using lanyards to promote your product is a good way to get your name seen and communicate your marketing message to different types of people such as students, employees, parents and even tourists!

There are many reasons why you should use lanyards in promoting your products:

1. They are cheap and not as costly as caps, t-shirts and jackets.

2. They are useful and practical. Anyone can use them – students, employees, concert attendees and even hospital workers. They also have lots of uses.

3. They can be mass produced for a short period of time.

Here are some tips on how you can use custom lanyards to promote your services:

1. Pick a color that represents your brand.

LanyardsTo increase your product recognition, pick a color, which is often associated with your brand. For example, if your product packaging is mostly green, then your promotional lanyards must also be green. For example, Facebook’s color is blue and Coke’s color is red so it makes sense that these companies produce promotional goods that are associated with their company color.

However, if you do not have a specific company color, it’s also a great idea to produce lanyards that come in different colors – blue, pink, white, green, and purple. This way, your potential customers can choose the color they like.

2. Make sure that your lanyard is sturdy.

Nowadays, lanyards are not just used to hold ID cards. We can also use them to hold heavier objects, such as flash drives, keys, whistles, mobile phones, cameras, and even a water bottle. So, make sure that your lanyard is sturdy enough to hold these objects.

3. Put a lot of thought into the design.

ID LanyardsRemember that these lanyards represent your business and your products so you have to put a lot of thought into the design. You can print the name of your business or product on one side of the lanyards then your company slogan on the other side. You can place something like “We deliver nothing but great service” or “We put your needs first”.

4. Make sure that your lanyards are made of high quality materials.

As mentioned earlier, your promotional lanyard represents your business so make sure that it is made of nothing but high quality materials. If your marketing lanyard is designed to hold light materials such as whistle or ID cards, you can use cotton or polyester. However, if your lanyard is designed to hold heavy things such as water bottles and cell phones, then you should use nylon.

It is also important to use high quality attachments such as plastic swivel hook, rubber ring, metal swivel hook, heavy duty snap hook, detachable badge snap, rotating buckle and detachable buckle.

5. Make sure that the print on the lanyards are clear and high quality.

We produce nothing but high quality prints. We use various lanyard printing methods such as:

• Silk-screen printing – This method produces vibrant and long-lasting prints.

• Heat-transfer printing – This method produces multicolored printings. It is used to print fadings and gradients.

We produce nothing but high quality prints that are guaranteed to last for years.

Custom lanyards are great marketing tools that you can give away during trade fairs, marketing events and promotional tours. You can also give these lanyards to existing customers as a token of appreciation. So, if you’re looking for a cost-effective way to promote your products, try our lanyards and you’ll be amazed with the results.