How To Use Custom Lanyards As Marketing Tools

Custom lanyards have many uses. They are used to hold company and school identification cards. You can use them as wedding favors, fundraising tokens, and sporting event giveaways, but they also serve as great marketing tools.

For the many years that we have been manufacturing custom lanyards, we have helped a number of companies promote their products and services through these practical and affordable lanyards. If you’re trying to find a creative way to promote your products and services, it would be a great idea to try our customized lanyards and ID holders. Using lanyards to promote your product is a good way to get your name seen and communicate your marketing message to different types of people such as students, employees, parents and even tourists!

There are many reasons why you should use lanyards in promoting your products:

1. They are cheap and not as costly as caps, t-shirts and jackets.

2. They are useful and practical. Anyone can use them – students, employees, concert attendees and even hospital workers. They also have lots of uses.

3. They can be mass produced for a short period of time.

Here are some tips on how you can use custom lanyards to promote your services:

1. Pick a color that represents your brand.

LanyardsTo increase your product recognition, pick a color, which is often associated with your brand. For example, if your product packaging is mostly green, then your promotional lanyards must also be green. For example, Facebook’s color is blue and Coke’s color is red so it makes sense that these companies produce promotional goods that are associated with their company color.

However, if you do not have a specific company color, it’s also a great idea to produce lanyards that come in different colors – blue, pink, white, green, and purple. This way, your potential customers can choose the color they like.

2. Make sure that your lanyard is sturdy.

Nowadays, lanyards are not just used to hold ID cards. We can also use them to hold heavier objects, such as flash drives, keys, whistles, mobile phones, cameras, and even a water bottle. So, make sure that your lanyard is sturdy enough to hold these objects.

3. Put a lot of thought into the design.

ID LanyardsRemember that these lanyards represent your business and your products so you have to put a lot of thought into the design. You can print the name of your business or product on one side of the lanyards then your company slogan on the other side. You can place something like “We deliver nothing but great service” or “We put your needs first”.

4. Make sure that your lanyards are made of high quality materials.

As mentioned earlier, your promotional lanyard represents your business so make sure that it is made of nothing but high quality materials. If your marketing lanyard is designed to hold light materials such as whistle or ID cards, you can use cotton or polyester. However, if your lanyard is designed to hold heavy things such as water bottles and cell phones, then you should use nylon.

It is also important to use high quality attachments such as plastic swivel hook, rubber ring, metal swivel hook, heavy duty snap hook, detachable badge snap, rotating buckle and detachable buckle.

5. Make sure that the print on the lanyards are clear and high quality.

We produce nothing but high quality prints. We use various lanyard printing methods such as:

• Silk-screen printing – This method produces vibrant and long-lasting prints.

• Heat-transfer printing – This method produces multicolored printings. It is used to print fadings and gradients.

We produce nothing but high quality prints that are guaranteed to last for years.

Custom lanyards are great marketing tools that you can give away during trade fairs, marketing events and promotional tours. You can also give these lanyards to existing customers as a token of appreciation. So, if you’re looking for a cost-effective way to promote your products, try our lanyards and you’ll be amazed with the results.

Shopping Online For Lanyards

Lanyards are just about everywhere. You can find them in malls, stores, online or even in brochures. Your company might even be giving it away.

People who are in search for a lanyard supplier can look for a list of possible suppliers online. Nowadays, anyone can find just about everything online.

We understand that many people use the internet to get any information they need so we make our products and ourselves available online.

lanyardsWhen people shop for things online, they look for a website that will be able to provide them the things they need and the things they want to know. Before making a purchase, people need to see the product first and how much it would cost.

Now how do you identify if a company or a website is a good choice to get your lanyards from? In an effort to be able to provide our clients what they need, our team had done a research.

We have listed the things that most people look for in a website.

1. Based on our research, we have noticed that most people consider to buy lanyards from a website that show a portfolio of their products. Buyers like to see an online brochure of the different items that are being offered by a company. This gives them an idea it offers the item that they are looking for.

This is the main reason why a website catalogue must always be presentable and up to date. Making a concise description of each item is also important.

Online buyers are quick to judge. If they do not like what they see at first glance, they are more likely to move on to the next site. So we give them something that make them stay on our site.

2. Buyers also opt for websites that help them customize the kind of look they want for their lanyards. Having a tool that makes them come up with their own design online is big plus for them.

There are still buyers who have not decided yet on a specific design. These buyers appreciate having tool that can easily navigate and play around with to come up with a specific design

Although at times, there are clients who will just send us an image of what they want would just like us to give them a quotation.

However, these clients still like to discuss the possibility of making a few alterations on their original design so having a tool that allows them to customize is really a plus for them.

3. We have also observed that buyers like the idea of being able to communicate with someone from our team and getting a response in a timely manner. So we make sure that we respond to our clients queries as soon as possible.

ID lanyardsMost of the enquiries we get from them is about getting a quotation, when we can deliver, if we can meet up personally with them, what will be the mode of payment and if we can provide a sample.

4. Apart from our online brochure one the pages that our website visitors mostly visit is the review section. It could be that buyers are interested to find out about the experience of our other clients with us.

We know that regardless of how great our products are and how promising our website is, part of a buyer’s decision will still be based on the reviews that we get.

These are just few of the feedbacks that we have observed and had been given to us by our website visitors and our clients. There might still be other things that buyers look for in a website before they close a deal online other factors.

One of reservations of many online shoppers is the risk involve in online shopping. This is the reason why online shoppers choose to buy from a highly recommended online supplier.

However, it cannot be denied that a good online shopping site is one of the first things that an online shopper will look for when shopping for lanyards.

Author Bio:

lanyards If a person wants to show off a certain object or make it visible and easy to reach, a lanyard is the perfect item for the job. Lanyards are practical accessories used to hold small items.